Alexandre Kan | GTM Strategist & Marketing Consultant
GTM Strategist & Marketing Consultant

Applying "Big Tech" Strategy
to Your Brand's Growth.

I’ve spent 10+ years driving revenue for big tech companies like Google and Meta. Now, I use that same playbook to help small brands stop guessing and start growing with clear, data-backed strategies.

Trusted Experience With

Google
Meta
Square
Yahoo!

Strategic Clarity for Small Brands

I help you cut through the noise with data-backed strategies used by the world's best companies.

Strategy POV

Defining your "North Star." I help you gain absolute clarity on your positioning, target audience, and long-term roadmap.

GTM Strategy

Launching a new product? I build the launch plan, messaging framework, and sales enablement assets to ensure success.

Data Analytics

Stop guessing. I set up the measurement frameworks to track ROI, customer behavior, and campaign performance.

Social & Ad Ops

Expertise in Meta Ads Manager, Google Ads, and Pinterest. I handle pixel setup, audience segmentation, and creative strategy to maximize ROAS.

Live AI Demo

Experience AI-Powered Strategy ✨

Want a taste of how I leverage AI? Enter your industry and a current challenge below to get an instant, AI-generated strategic tip powered by Gemini.

*This is a demo using the Gemini API. For a comprehensive audit, book a consultation below.

Proven Impact

Bridging the gap between Corporate Strategy and Brand Building.

Corporate Leadership

Senior Product Marketing Manager

Square (Contract) | Remote
2025 - Present

"Redesigning the GTM engine for the French & Irish markets."

Sales Enablement Overhaul

Redesigned the entire foundational toolkit for F&B vertical, delivering 5 high-priority assets that shortened sales cycles.

AI-Powered Intel

Integrated AI research capabilities to create "living" battlecards, providing sellers with real-time competitor intelligence.

Strategic Account Solutions Manager

Google (Contract) | Dublin
2024 - 2025

"Driving adoption of AI-powered ad solutions (DemandGen, PMax)."

9.57 Hours Saved Weekly

Engineered Gemini AI workflows to automate reporting and product lookup, drastically improving seller productivity.

€1M Expansion Deal

Secured a landmark expansion by successfully pitching and activating DemandGen for a key French client.

Senior EMEA Partner Operations Specialist

Meta (Facebook) | Dublin
2015 - 2017

"Pioneering Instagram Monetization across EMEA."

60% Adoption Rate

Led the enablement strategy for Instagram Monetization, driving massive adoption across the partner ecosystem.

Social Media & Ad Ops

Deep operational expertise in ad campaign management, pixel tracking, and social media strategy for scalable growth.

Content Marketing Manager

Printful | Riga, Latvia
2019

"Scaling the French market for a global print-on-demand leader."

Multi-Channel Campaign

Led a comprehensive content campaign targeting new distributors, boosting French market engagement significantly.

20% Traffic Growth

Achieved a 20% increase in monthly website traffic within just 6 months through targeted SEO and content strategies.

Consulting & Brand Building

Founder & Content Creator

Travel Brand (Millennial Nomad)
Current

"Building a digital brand from scratch using organic growth strategies."

30K+ Social Following

Grew a loyal audience of over 30,000 followers across Instagram, Facebook, and Pinterest through consistent, high-quality content.

10K Monthly Organic Traffic

Leveraged Pinterest SEO and creative strategy to drive 10,000+ organic visitors per month to the brand website.

What People Say

Feedback from brands I've helped grow.

"We had an amazing experience working with Alexandre! He and the team were incredibly professional, supportive, and genuinely invested in helping us grow our brand. He provided creative, data-driven strategies that really made a difference... Thanks to their efforts, we saw a strong boost in visibility and engagement for EMILIAZ."

EJ
Emiliaz Jewelry

Ecommerce Brand

Visit Site

"Alex's skills were very useful for the launch of a digital product. He took charge of setting up my sales funnel as well as the copywriting and was a force of proposal for the marketing strategy... All this was done with great professionalism and within the deadlines... I recommend this freelancer with my eyes closed!"

FC
Fitcocoon

Nutrition & Wellness Brand

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Frequently Asked Questions

Common questions about working together.

Who do you typically work with?

I work primarily with SMBs, startups, and scale-ups looking to professionalize their marketing and sales operations. While my background is in big tech, I specialize in translating those enterprise strategies for smaller, agile teams.

Do you only work with tech companies?

Not at all. While I have deep experience in SaaS and AdTech, I also work with e-commerce brands, local businesses, and digital creators. The principles of data-driven growth apply to almost any industry.

What is the 90-day commitment?

Real growth takes time to build and measure. The 90-day commitment allows us to audit your current state, implement a new strategy, and—most importantly—optimize it based on real data. It prevents "random acts of marketing" and ensures long-term ROI.

Do you handle execution or just strategy?

I do both. I believe a strategy is useless if it can't be executed. I will build the plan, but I can also roll up my sleeves to set up your ad campaigns, configure your analytics, and create your sales assets.

What are your rates?

I offer tailored packages based on your specific needs, typically starting from €1,000/month for ongoing advisory or project-based fees for audits and setups. We can discuss the best fit during our discovery call.

How We Work Together

A structured path to results.

1

Fill the Form

Tell me about your business and your current challenges.

2

Discovery Call

A 30-min chat to see if we're a good fit to work together.

3

Strategic Audit

I analyze your current brand, marketing, and data setup.

4

Action Plan & Commitment

We implement the plan together over 90 days to ensure lasting results.

Gain Clarity on Your Growth

Ready to stop guessing and start scaling? Let's define the strategy that takes your business to the next level.

© 2026 Alexandre Kan. Consulting & Strategy.