About Me

I’m Alex. I’m figuring out how to build a life and business that actually fit together.

I’m a marketer, photographer, creator and dad. I’ve spent the last decade working in tech and digital marketing, while building my own creative business on the side.

A collage of four photos featuring a man with glasses in various locations. In the top-left, he stands outside a Google office. In the top-right, he is at a Yahoo fun run event, holding a medal with a race map in the background. In the bottom-left, he sits on a chair in a modern Instagram-themed display area. In the bottom-right, he poses inside a station with a Facebook sign and hashtag #fBDublin, smiling and giving a thumbs-up.
A collage of travel and adventure scenes including a man walking past a Guinness brewery gate, a person looking at a volcano, a person exploring a forest, someone holding a coconut drink by the water, an elephant, a tropical beach with palm trees, a waterfall and bridge, a person with a backpack in a city, a person sitting at a balcony overlooking the ocean, a person sitting in a cafe, a person taking a selfie, a person on a bridge in the Grand Canyon, and a person in front of a colorful wall with "Tokyo" on a hat.

I’ve lived in five countries, travelled to more than 40, and spent several years working remotely while travelling and documenting it through photography.

That journey became The Millennial Nomad, a travel and photography platform where I shared the places I visited, the photos I took and what I learned along the way.

But eventually, travel stopped being about escaping work.

It became about designing a life where work, family, creativity and freedom could coexist.

From marketing to making

My professional background is in marketing and product. I've worked with companies including Google, Meta, Yahoo and Square, helping teams bring products to market, grow businesses and make complicated things simpler.

Building my own business taught me something different.

You don't need a huge team or an elaborate operation to create something valuable. You need to know what matters, remove what doesn't, and build systems that make the work easier to sustain.

That's increasingly what I'm interested in.

How can we use content, technology, AI and simple systems to create more value without creating a life that revolves around work?

Today

These days, I'm building around three things:

  • Travel & Photography
    I still create travel stories, photography guides and resources, drawing from years of travelling and creating on the road.

  • Content & Business
    I help creators and online businesses think about how their content can generate something more valuable than likes: leads, customers and revenue.

  • AI & Systems
    I experiment with AI and automation to simplify the work behind a small business and give people more time to focus on the things that actually matter.

The common thread is simple:

“Use your work to build the life you want, rather than building your life around your work.”

I'm still figuring it out myself. That's part of the point.

Outside of work

I'm usually somewhere between a laptop, a camera and a family adventure.

These days, travel looks different from my nomad years. It's slower, more intentional and often involves travelling with kids.

I still photograph the places we go, still obsess over finding better ways to work, and still believe there's something worth seeing beyond the standard 9–5.

That's really what this site is about.

Travel. Creativity. Work. And figuring out how to make them fit into one life.

A collage of outdoor and indoor scenes including a person working on a laptop at a cafe, people walking toward a cabin in a wooded area, a child looking at airplanes from an airport window, a person sitting on a dock by a lake at sunset, a treehouse among trees, a modern living room with a laptop and breakfast, a man taking a selfie outdoors, a family by a lake, a person smiling in a forest, and a man with a camera in a forest.

Explore

Travel
Travel guides, stories and practical advice from Ireland and beyond.

Photography
Mobile photography, travel photography, editing and Lightroom resources.

Life & Work
Ideas about building a business, using AI, working remotely and designing a life around what matters.

Work With Me
If you're building a business and want help turning your content into something that actually drives revenue, let's talk.

Come along for the journey

I'm building a business, raising a family, travelling when I can, and experimenting with better ways to work.

Every so often, I send an email with something useful I've learned, built, tested or discovered along the way.

Join me 👇