I have worked in the advertising industry for the past 6 years and spent the last 3 years as a consultant helping advertisers promote their business on social media. As a business, it is important to know how to reach the right

Do you use Facebook ads to promote your business or brand? The mistake most people do is to either boost their post or just use the basic targeting options available with a random ad they created in a few minutes and hope for the best!

This is the video of the Facebook Instagram event I attended in Dublin, Ireland, to learn different techniques small and medium businesses can use to leverage social media to promote their business.

One thing every business needs is to generate leads. Meaning attract people's interest in your service or product and encourage them to buy.

Some people will use "lead magnet" like ...