I scale technology
products across EMEA.
I help technology and SaaS teams turn product capabilities into adoption and revenue. My approach is shaped by 13 years working across Sales, Product Marketing and GTM at Google, Meta, Square and Printful.
I understand what happens on both sides of the table: what Product needs to build, and what Sales needs to sell. I specialise in finding the friction between the two, fixing it, and building the GTM systems needed to scale.
13 years building GTM engines at
What I do
Bridging the gap between product development and revenue generation.
Product Adoption
I identify why products aren't being adopted, then work with Product, Engineering, and Sales to remove barriers—simplifying the proposition and improving the experience.
GTM & Product Marketing
I turn complex products into clear positioning and GTM programmes. From market research and launches to sales enablement, connecting strategy with execution.
Sales-Led Growth
Sales is my strongest source of product intelligence. I translate stalled deals and customer requests into product improvements, new use cases, and scalable motions.
AI & Automation
AI is my leverage layer. I use automation and data to reduce manual work, accelerate research, and build systems that make GTM teams demonstrably more effective.
Selected Impact
The commercial outcomes behind the strategy.
Led EMEA rollout for Custom Targeting Solutions. Surveyed sales barriers, drove product improvements, and increased regional adoption to 82%.
Managed ARR portfolio across France/Benelux. Identified growth opportunities hitting 105% of quota and 144% of pipeline target.
Translated complex NF525 tax compliance requirements into clear customer-facing positioning and tools, driving a higher win rate.
Built a Train-the-Trainer programme distributing knowledge across EMEA, resulting in 80% lower FTE workload and triple capacity.
Less Sales research time.
I built AI-powered competitor research and automation workflows that eliminated manual analysis, saving approximately 9.5 hours per rep, every week, while instantly improving sales confidence.
AI Output
My Experience
13 years across technology, Sales, Product Marketing, and GTM.
Square
Dublin | Contract
Senior Product Marketing Manager
- Led European product marketing for F&B products, including positioning, market research, competitive intelligence, customer advocacy and Sales enablement.
- Worked with complex regulatory requirements and translated them into clear customer value propositions and commercial tools.
- Built AI-powered competitive research workflows that reduced Sales research time by 40%.
Dublin | Contract
Revenue Enablement & Enterprise Sales Ops Manager
Managed a €44M ARR portfolio across France and Benelux, working closely with Sales and customers to drive growth, pipeline and expansion.
Global Product Lead, Local Services Ads (EMEA)
Led GTM and product adoption across EMEA, connecting Product, Sales and regional teams to scale the product. Built scalable enablement and reporting systems that increased operational capacity and improved commercial visibility.
Meta
Dublin
EMEA Partner Operations & Enablement Specialist
Owned Custom Targeting Solutions as the EMEA product point of contact, bridging Sales, Product and Engineering. Identified adoption and operational bottlenecks, influenced product improvements, supported launches and scaled high-value use cases globally.
Printful
Riga
Content & Product Marketing Manager
Combined product marketing, SEO, content and co-marketing with Shopify and WooCommerce integrations to drive traffic and qualified leads.
What makes my approach different
I understand Sales
I've worked in sales and managed enterprise accounts. I know what a sales team needs to pitch, progress and close a deal, because I've been close to the work myself.
I understand Product
I've worked directly with Product and Engineering to turn market and Sales feedback into product improvements, new capabilities and scalable solutions.
I understand EMEA
I've spent years working across European markets, adapting global products to local market needs and scaling successful motions across regions.
I build, not just advise
I move between strategy and execution. Positioning, research, enablement, launches, analytics, automation and customer feedback all need to work together.
Who I work best with
My background is strongest where messaging, commercial clarity, and systems thinking intersect.
- SaaS & technology companies launching or scaling products.
- Product teams struggling with adoption, positioning or GTM.
- Sales organisations dealing with product complexity, enablement gaps or slow cycles.
- Growth teams looking to connect product usage with commercial outcomes.
- International teams scaling products across EMEA.
Let's build your engine.
Currently based in Dublin, Ireland and available for senior product marketing, GTM, advisory and consulting engagements. Let's start the conversation.