Senior Marketing &
GTM Support.
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Clear Positioning: Simplify complex products so buyers understand the value instantly.
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GTM & Enablement: Equip sales teams with battlecards and narrative frameworks that actually close deals.
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AI Automation: Build smarter workflows to slash manual tasks and scale your output.
Trusted by teams at
The Commercial Framework
How I bridge the gap between product development and revenue generation.
1. Positioning
Translating complex features into clear, high-converting value propositions for your buyers.
2. GTM Strategy
Structuring the launch plan, audience targeting, and cross-functional rollout.
3. Enablement
Building battlecards, handling objections, and creating living playbooks for the sales team.
4. AI Automation
Injecting AI workflows to speed up research, automate intel gathering, and scale output.
Track Record
The outcomes behind the strategy.
Enterprise AI Adoption
Unblocked resistance to AI campaigns at Google by introducing a controlled “safe mode” and reframing automation as architecture.
YoY ARR Growth
Led EMEA GTM expansion for Local Services Ads, formalizing sales-to-product feedback loops to guide engineering roadmaps.
Organic Community
Built an independent content brand driving 10,000+ monthly visits purely through systematic SEO and creative frameworks.
Saved per rep, every week.
Enablement shouldn't be static PDFs. I designed a Gemini-powered logic engine that scraped real-time pricing and auto-generated strategic competitor narratives. It eliminated manual analysis and instantly improved sales confidence.
AI Output
Ways to collaborate
Flexible engagement models designed for startups, agencies, and enterprise teams.
Fractional Partner
Ongoing Support
Senior product marketing leadership without a full-time headcount. I step in to own messaging, GTM planning, and sales alignment part-time.
- Dedicated monthly hours
- Cross-functional leadership
- Hands-on execution & strategy
Project Build
Defined Scope
Best for clear deliverables: a positioning refresh, a launch strategy toolkit, an enablement overhaul, or building a custom AI marketing workflow.
- Fixed timeline & outcome
- Ready-to-use assets
- Perfect for specific launches
Strategic Advisory
Sounding Board
For founders who need a senior sparring partner on market entry or commercial strategy. The focus here is decision quality, not execution volume.
- Async problem solving
- High-leverage feedback
- Objective strategy review
What you get when we work together
Strategy + Execution
I don't just leave a deck on your desk. I move comfortably between high-level positioning and building the actual battlecards, workflows, and analytics tracking to make it happen.
Global Async Fluency
Experienced in remote-first environments. I’ve managed cross-regional stakeholders across North America, EMEA, and APAC—keeping projects moving without endless meetings.
Systems Over Hustle
Fluent in the modern GTM stack (Salesforce, HubSpot, GA4) and AI tools (Gemini, ChatGPT). I build scalable, automated systems that outlast my contract.
Ideal Fit
My background is strongest where messaging, commercial clarity, and systems thinking intersect.
- Founders needing sharper positioning before a launch.
- SaaS & AI Teams wanting GTM and sales enablement support.
- Agencies needing a senior product marketing partner.
- Growth Teams exploring AI-assisted workflows.
Less suited for companies looking strictly for junior execution with no strategic oversight.
Let's build your engine.
Need support with product positioning, GTM strategy, sales enablement, or AI workflows? I’d be happy to explore the brief. Let's start the conversation.