What is influencer marketing? To better understand it, you need to understand one thing. Traditional media through TV, radio or online banners on websites are on the decline. The reason being that 1, it costs a LOT of money and 2 the user’s behaviour have changed. People can notice an ad from …

Creating a cohesive Instagram feed is THE ultimate goal for social media influencers. And the reason being is because it makes your account looks more sophisticated, more appealing to the users eyes and increases your chances to close brand deals. Although some creators on Instagram would …

Let’s face it, Facebook ads takes time and practice to master. If you are just getting started, you might feel overwhelmed by the amount of information available and all the different secret ninja techniques marketers are sharing online. They may show you what worked for…

I really enjoyed watching this last video of Casey Neistat where he highlights a very important topic: social media addiction. If you don't pay attention to the time you spend using social media, this will affect you in a bad way. There are many bad side effects of the use of social media that…

Research shows that 3 out of 4 consumers turn to social media when considering a purchase. And when they made the purchase, they use social media for customer service and keep up with companies updates. Therefore, it is important for marketers to think about the metrics across…

2018 according to Inc.com was the year of micro-influencers, meaning that brands would rather work with several micro influencers to reach their target audience than big influencers with hundred thousands of followers. Micro-influencers are considered to have a following between 10k and 50K followers.

The main advantage of working with several micro-influencers is….

Let me guess, you had the awesome idea to leverage your talent and expertise to create a business. You got your domain name, you set up your website, you set up your social media accounts, you started creating content and being consistent, but yet you got no sale...

Sounds familiar?

I have been using Pinterest for the past 3 years without knowing how powerful this social platform could be. I just used it to save ideas or inspirational travel posts for my next travel destinations. Other than that, I just knew this was mostly used by women to share their DIY or recipe ideas.

So cliche right?

Well, it is only after following a training…

So you are thinking about starting an online business. You have probably heard about all these online marketers selling you their secret recipes to success. I know how it feels because I have been there looking for the best idea that will help me reach the so called financial freedom

People will tell you…

Hashtags! I could talk about it for hours. I have been using Instagram for the past 3 years. I started from the bottom knowing absolutely nothing about Instagram and all its features. Today, I teach people how to leverage Instagram to run a business and turn followers into paid clients! And guess what…

I have worked in the advertising industry for the past 6 years and spent the last 3 years as a consultant helping advertisers promote their business on social media. As a business, it is important to know how to reach the right

Do you have a spare room accumulating dust in your house? You don’t mind having visitors from time to time in your house? Do you want to earn some money and put this room to use? This is exactly what Airbnb can help you with.

When I started my entrepreneurship journey, I really had no knowledge of how to start a business and even leverage social media to make it work. I just knew that social media was a medium being used to promote content more and more and it has become the …

Instagram is a great free marketing tool that can help you attract the customers you need for your business. But only if you know how to use it the right way. Otherwise, Instagram can become quickly very time consuming and you will procrastinate scrolling

This is the 1 million dollar question everyone wonders. I have grown several Instagram accounts above the famous 10K followers milestones in less than a year and worked with Instagram for the past 3 years as the main promotional channel for my business. Today, I can say…

Starting an Instagram account is quick and easy. Download the app, sign up, post and start to follow other users. But, why should you use Instagram as the platform to run your business? 

Here are a couple of reasons…

Do you use Facebook ads to promote your business or brand? The mistake most people do is to either boost their post or just use the basic targeting options available with a random ad they created in a few minutes and hope for the best!

One thing every successful entrepreneur knows is that:

1. You need to think outside the box

2. You need to have several streams of income and not …

Instagram has been the best platform for me since I started my online business. People often do not believe that it is possible to earn a living from working online and posting…